Houston mayor Sylvester Turner wanted the city’s tourism and economic development organizations to present a unified and coherent message to the world in order to attract visitors, talent and investment.
Resonance worked with insight provided by research firm Omnitrak to engage public and private stakeholders from within and outside city organizations in order to understand Houston’s unique opportunities. The work resulted in a strategy, brand proposition and positioning that leveraged the city’s inclusivity and diversity by focusing on the collaborative energy they made possible. The idea? Help the city of the future evolve into a city that welcomes talent and investment to build their own futures. United under the messaging “Let’s make tomorrow together”, we created economic development and tourism videos, trade show communication and other content on B@B and B2C platforms.