Montréal - Resonance Consultancy


Montréal, Canada

Montréal, Québec is an Eastern Canadian city with European character and a rapidly-growing number of wealthy American and European visitors. Resonance was engaged by Tourisme Montréal to research the opportunities for luxury tourism in the city.

Resonance used our proprietary Future of Luxury Travel research to help Tourism Montreal understand the nature of the wealthy American traveller—the city’s principal target—and led them through the evolution of the luxury market in recent years with an analysis of trends relevant to the city, including case studies of how those trends had come to life elsewhere. We benchmarked Montreal against a competitive set to determine its strengths, then made comprehensive recommendations on opportunities for the development of a luxury positioning, framework and experiential offerings.

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