Fiji is a country that Americans consider an exotic bucket-list destination, but it’s a cheap and cheerful destination to Australians, who are only a short flight away. Resonance was engaged to help tell the story of a residential real estate offering on the oceanfront in such a way that it would engage awe-struck Californians as much as Australians seeking a smart, practical getaway.
Resonance created a Destination Storyline that distilled the essence of Nanuku, its warm and generous people, the activities and programming of the nearby Nanuku Auberge Resort Fiji, and the effect of the association with Auberge Resort on the appeal of the offering. The result was “Wildly Civilized,” a positioning that allowed us to celebrate the juxtaposition of attributes found in both the elemental Fijian experience and the earthy comforts of resort life.
Nanuku has attracted unprecedented buyer attention in both the U.S. and Australia, and new phases of homesite and villa product are being released to keep up with the increased demand.