A beloved resort breaks the news of a $100 million rejuvenation just in time for the reopening of Hawai‘i.
As the Hawaiian islands re-opened to tourism post COVID, the legendary Four Seasons Hualalai wanted to celebrate a major renovation and rejuvenation—and communicate its timeless appeal from a fresh perspective to the hotel’s most loyal, high-spending guests across North America.
The Resonance multi-platform campaign—Now, More than Ever, Hualalai—leveraged the hotel’s iconic status and the pent up, post-pandemic longing for travel, and created new language for the resort’s considerable enhancements, from culinary offerings to presidential villas, pools and habitat for sea life.
Resonance’s marketing strategy and campaign created awareness and urgency to visit Hualalai among loyal guests. Comprehensive messaging, storytelling, luxe gifting, collateral, photography and videography created momentum for the reopening and beyond.