Haiti’s tourism ministry wished to create tourism infrastructure and experiences that would change the narrative about the country and attract revenue. Three areas are in focus: Jacmel, an artisan hub; Île à Vache, an island off the south shore; and Môle St. Nicolas, landing place of Columbus and potential cruise and container port.
Resonance was engaged by the international planning firm IBI Group to partner in the creation of development strategies. Visioning workshops with Haitian officials and community members helped us articulate a future vision for tourism, urban and industrial development; we contributed to development strategies that outlined ways to create new places and place brands. Jacmel is positioned as a center of creative tourism; Île à Vache, a retreat into well-being; Môle St. Nicolas, keeper of historical memory and a new industrial identity. The regions have been the subject of positive travel stories from respected publications; infrastructure improvements have begun. The tourism ministry has undertaken a campaign in international markets and brought Haiti closer to other destinations in the Caribbean.