COVID-19 Destination Marketing & Management Toolkit

How Will You Help Your Destination Recover?

Start with our Destination Marketing & Management Toolkit

Restarting tourism marketing in a world forever changed by the COVID-19 pandemic requires your destination to rethink how to reach visitors—returning and prospective—in new ways.  

It will also mean major changes for destination management with renewed focus on delivering a safe and healthy visitor experience at all visitor touchpoints.

But how do you tactically prepare your positioning, messaging, and communications in an aligned, yet nimble way? How do you organize a destination, a community, tourism businesses and government leaders to deliver a new visitor normal that reduces risk and still delivers a high-quality tourism experience?

We created our COVID-19 Destination Marketing & Management Toolkit to answer these very questions in a sequential and methodical process mindful of the new abnormal.

PRE-RECOVERY

While travel may be limited to essential trips, brand awareness, strategic planning, and marketing to locals is still required.

EARLY RECOVERY

When confidence builds, restrictions are slowly lifted and wanderlust starts to creep in. What’s your plan for welcoming local and regional visitors and preparing marketing and management for a fuller recovery? Discover how to primarily focus on local and regional travel to broaden the circle of outreach. This phase should dovetail with the preparations done in the pre-recovery phase and lay a foundation for fuller recovery.

LATE RECOVERY

While it may seem a far-distant dream, the industry will recover. This phase of recovery will still take time but, done correctly, will help your destination emerge even stronger. Learn how to position your destination to responsibly and optimally recover.