Across from Costa Rica’s famed Peninsula Papagayo, an established area of luxury resorts, Puerto Papagayo is a stunning thousand-acre property on a large, tranquil bay that’s about to introduce Rosewood Papagayo to the world. Resonance was engaged to create a Development Strategy and Storyline and place branding and marketing materials.
With a positioning centered on Habitat in Harmony, Resonance succeeded in making Rosewood’s famed ‘sense of place’ relevant in green and hospitable Costa Rica. Marking materials for Rosewood Papagayo and Puerto Papagayo are in development. And by developing the notion of Pura Vida luxury, we gave the brand a robust platform from which to create marketing materials.
Marketing of Rosewood Papagayo—including print collateral, web materials, e-marketing and others—begins in fall 2017.