The Business Improvement Area of Lower Lonsdale, the Vancouver North Shore’s historic downtown, engaged Resonance to create a unified place brand with a clear value proposition that could be embraced by businesses and residents at a time of rapid growth for the area. Lower Lonsdale needed to make its brand official and differentiate itself as a destination from others in North Vancouver.
For the place branding workshop, we collaborated with the BIA, government and tourism sectors in Lower Lonsdale to uncover key but under-leveraged perceptions and place attributes about the area. To articulate the essence of Lower Lonsdale, we created a Brand Storyline and future-facing vision that leveraged Lower Lonsdale’s heritage, connectivity to Vancouver’s urban core and livability. The storyline served as a foundation for the proposal of a fresh, consistent visual identity and key messages.
Stakeholders are motivated and empowered to implement a new visual identity and brand blueprint for their increasingly vibrant neighborhood in the coming months. Work is ongoing as Resonance designs creative collateral for the implementation of Lower Lonsdale’s future identity.