Diamond Head Club
Real Estate

The Diamond Head Club

Waikiki, Hawai'i

The Diamond Head Club at The Ritz-Carlton Residences Waikiki Beach brings a new perspective on real estate, featuring a collection of six penthouses available for shared ownership—a smart, innovative way to ownership of Oahu’s most desirable residences.

Irongate engaged Resonance to create The Diamond Head Club brand, and we in turn created a comprehensive suite of communication material which supported the core brand purpose and presented the residences as an innovative investment opportunity.

Using key cultural and graphic cues that were relevant to Japanese and Hawaiian culture, we created bilingual marketing materials (English and Japanese) that reflected elegance and status—two notions that play perfectly into the desirability of the penthouses. Both the visuals and the vocabulary used across all elements heightened the sense of exclusivity, resulting in a sophisticated and scalable platform that created a unique identity for the offering.

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