Vancouver continues its ascent as a coveted global city in which to work and live. A conical office tower, sleek and curvaceous, is rising at the intersection of Thurlow and Pender and helping to shape the next chapter of the city’s downtown core. Resonance was engaged by its developer, BentallGreenOak—one of Canada’s largest real estate investment trusts—to articulate a vision for this 32-storey commercial tower.
Resonance conducted a Stakeholder Workshop and developed a Brand Storyline, including Key Features, the Brand Pillars and a Positioning Statement for B6, an address and an office building that will be a gateway for the next chapter in the development of Vancouver’s downtown.
In order to build anticipation while the development of the property is underway, Resonance created the tools necessary for BentallGreenOak to market the tower to the brokerage community.
Resonance launched a responsive website featuring an interactive map showing all the neighborhood’s amenities available to future tenants. The website also includes an availability map indicating available floors with office space.
Resonance’s creative team cast, wrote the script, art directed and produced a 2-minute video that highlights the appeal of working downtown at B6, a sleek and curvaceous office building steps from Vancouver’s Seawall, public transport, bike lanes, shopping and dining.