Like many rural destination economies, sectors across Northwest Alberta are increasingly facing difficulty in finding and keeping employees due to increased competition for skilled workers across the country. The Work NW Alberta Partnership was formed in response to a growing need to connect businesses with candidates in the region.

As part of the project, Resonance successfully provided strategic guidance and project management to a 10-member Steering Committee and led the development of a three-year marketing strategy and implementation plan including extensive market research, marketing goals and objectives and tailored communications tactics to deliver on key performance metrics established by the Partnership.