Quad Cities - Resonance Consultancy

Quad Cities

Iowa & Illinois

Resonance was engaged to create a vision and strategic plan that would tie together a regional destination that’s home to John Deere and linked by the Mississippi River. Visit Quad Cities wanted to identify future visitors, prioritize product development opportunities, articulate a competitive identity, and balance quality of local life with visitor experience.

To get to a vision for Quad Cities in 2030, we engaged stakeholders and surveyed Quad Citizens, benchmarked the region against competitive destinations, and workshopped opportunities for development. The plan includes recommendations to develop a shared riverfront vision, craft a cultural tourism plan to leverage the region’s remarkable creativity and master plans for its downtowns. We saw a future for the Quad Cities as a region that could engage its citizens and visitors with an original and authentic experience of one of the world’s great rivers, leveraging its creativity and innovation to become a region both deeply-rooted and forever current. From that assignment, Resonance was awarded a mandate to create a regional brand for Quad Cities.

Related Projects

Destination Cleveland

Situational analysis of events and festivals.

Denver, Colorado

Competitive benchmarking of the experiential quality of against other leading destinations.


The Luxury of Montréal.