Quad Cities | Resonance
Quad Cities

A strategic plan for a more inclusive city.

Improving Cultural Diversity as a Tourism Asset.

Resonance was engaged by Visit Quad Cities to develop a strategic Plan that would define an overarching vision and competitive positioning for the region as a true destination. With our breadth of knowledge and experience in preserving cultural heritage and environmental assets, Resonance brought a unique perspective to the project.

Successful destination strategies require the participation and alignment of not only industry stakeholders, but those of the visitor and local community as well. Our process was designed to not only consult, but also engage and collaborate with industry stakeholders, visitors, residents and the community-at-large.

Through the process, we discovered that Quad Cities  was perceived as a destination that lacked diversity – only 23% of previous visitors rated Quad Cities positively for diversity. This weakness was acknowledged in the Strategic Plan which highlighted the need to better engage the region’s diverse communities in the tourism industry (product development, curation and marketing) to set an example for other sectors and prove that cultural diversity is a tourism asset.

The Plan included several recommendations to recognize, restore systemic barriers and to improve access and opportunity in the region’s travel and tourism industry.

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