Back to Reports

All cities, large and small, compete for talent, trade, investment and tourism. Historically, the competitive identity of a city was determined primarily by its geographic factors and its ability to exploit natural advantages like climate, access to resources, ports and proximity to other centres and points of trade.

But as developed economies have shifted from a manufacturing orientation to services, physical location has become less important in determining the economic success of not only cities, but also states and countries. Today, it is increasingly quality of placethat determines where talent, capital and tourism flows.

Resonance Consultancy has undertaken Destination Assessments and created Destination Development Plans for a wide range of communities, cities and countries around the world. The European Union Place Equity Index was developed to quantify and benchmark the relative quality of place, reputation and competitive identity of one city to another by collecting data for 104 E.U. cities on 23 key factors that influence external perceptions of destinations as places to live, visit, work and play.

Most rankings are based solely on statistics or are only surveys of public opinion. The Place Equity Index uses both: key statistical measures combined with an analysis of millions of reviews by locals and visitors in social media channels such as TripAdvisor and Yelp. Rankings for each of these factors have been grouped into six categories explained in the report:


  • PLACE Perceived quality of a city’s natural and built environment
  • PRODUCT Quality of a city’s key institutions, attractions and infrastructure
  • PROGRAMMING Quality of the arts, culture and entertainment in a city
  • PEOPLE Educational attainment, immigration and diversity of a community
  • PROSPERITY Employment, income, poverty and corporate head offices
  • PROMOTION Quantity of articles, references and recommendations online

Subscribe to the Resonance Newsletter to receive your free report.

We will never share your email with anyone, see our Privacy Policy for more details. Returning subscribers can use the same email address and we'll make sure your details are up to date.

By checking this box I consent to Resonance and its affiliates sending me commercial electronic messages (CEM’s). I understand that I can unsubscribe at any time.

Thanks for subscribing to the Resonance Newsletter!

Click the following link to download your report:

The Future of B.C. Housing

British Columbia has always been a coveted place to live—and priced at a premium compared to the rest of...

Read More

2017 World’s Best City Brands Report

Places are powerful. Neighborhoods, cities and nations create energy and excitement. Places connect us to one another in ways...

Read More

2016 Future of Luxury Travel Report

Wealthy U.S. travelers are one of the most lucrative travel market segments in the world, and an important driver...

Read More


The 2016 U.S. Tourism Quality Index measures tourism’s supply-side performance and competitiveness in 121 cities across the United States based...

Read More