A Vancouver Suburb Makes the Scene
Set on the Tsleil-Waututh Nation’s ancestral lands, Statləw̓ District is a 45-acre mixed-use community that creates a vibrant new model for contemporary living, working, playing and learning on Vancouver’s North Shore. The district brings together beautifully-designed commercial spaces, recreational opportunities, a hotel, and a mix of rental and market homes—along with events, cultural experiences and convivial gatherings for all—into a walkable, people-first plan that’s respectfully and intelligently integrated into the North Shore landscape.
After facilitating numerous envisioning sessions that led to the creation of a meaningful development storyline that was respectful of the Nation’s history and future ambitions, Resonance worked with language experts to name the destination Statləw̓, the traditional Hən̓q̓əmin̓əm̓ word for creek, or in some cases, little river—referencing the location of the district while also paying homage to the Nation’s stature as stewards of nature. The logo, which was created in collaboration with celebrated First Nations artist Ocean Hyland, establishes the district as an agent of change—constantly creating new ways of life. Statləw̓ content and collateral on every platform is currently being created.
As the Nation moves forward with the ATR on its traditional lands, the storyline has become the foundational piece of the brand, based on which the masterplan and experience mix are being created. A website and initial marketing collateral are being created at present; they focus on establishing a sense of uniqueness and honoring the legacy of the land.