Resonance was engaged to name, position and create the identity of the community. We described it as a close community that’s openminded, both rooted in Southern tradition and reaching for new opportunities to learn and grow through robust programming.
We named the community Firefly, evoking the nostalgia of the bug’s power to bring people together to catch the elusive glow. The logo is a graphic, contemporary evocation of a firefly, softened with rich, warm colors and metallics that make the identity shine.
An under-the-radar city-owned developer in Calgary steps into the spotlight.