A first-ever global summit from the nation defining the future of tourism.
With the International Symposium on Destination Stewardship, Destination Canada would send a clear message: the leader in regenerative tourism is Canada.
As its creative partner, Resonance helped bring this first-of-its-kind event to life, uniting 300+ delegates from around the world in Gatineau, Quebec for an ambitious cause: redefine the role of tourism today.
Our team served as Destination Canada’s end-to-end event production partner — curating and interviewing speakers, organizing the run of show, and ensuring the attendee experience reflected the significance of its subject matter.
Destination Canada wanted to prove its global leadership in the evolving field of regenerative tourism, which explores the ways tourism can benefit host destinations, their communities, and the residents who call them home.
The symposium would gather all the right voices in one place to do exactly that. Over three days, we’d shift paradigms, reckon with hard questions, and rethink what tourism is — and can be — for the world.
A packed agenda of keynotes and conversation was anchored by a narrative of connection: Connection among individuals; Connection with nature; Connection with the economy; Connection within communities.
True to this spirit, our symposium became a crossroads where global and indigenous voices existed side-by-side and impactful conversations were brokered across difference and discipline.
Our stage welcomed a wide roster of speakers, each selected for their unique perspective on travel, culture, and industry. Among them were human behavior expert David Allison and Jean-François Archambault of La Tablée des Chefs, a culinary incubator fighting food insecurity.
Once the crowds cleared, we kept the dialogue going. And shared it with the world.
Following the symposium, Resonance developed the Symposium Legacy: a free, digital summary meant to continue the conversations that began in Gatineau — not with 300 attendees, but at the scale that drives real change.
More than a read-out, this public-facing report distills a symposium’s worth of presentations, discussions, and interviews into a single, visually engaging resource. Its pages are full of insights and provocations, including “Bright Ideas” and “Burning Questions” meant to spark dialogue among tourism operators, destination organizations, policymakers, and partners across Canada and internationally.
The International Symposium on Destination Stewardship created a lasting platform for Destination Canada’s tourism leadership, rallying the world around a shared vision: that the future of tourism must be intentional, regenerative and rooted in connection.
It was the first event of its kind in Canada. But it won’t be the last. It marks the start of a global conversation that could reshape how we see tourism entirely. That’s a conversation that Canada is uniquely equipped to champion.
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