Cypress Village, developed by Vancouver’s British Properties, will be the first mixed-use, multi-family development of its scale on the mountains of West Vancouver. This sustainable, walkable community, woven into the vast wilderness in its backyard, is bringing a new way of life to Vancouver’s North Shore.

Resonance was engaged to articulate the brand story, position the development and create the identity for Cypress Village. We reflected the responsible interplay between humans and the land with a smart, organic brand that’s as rugged as if it was carved from the North Shore Mountains themselves.

Our work on Cypress Village and the relationship forged with the British Properties client led to a mandate to update the developer’s longstanding logo. The result is a contemporary take on the Lion’s Gate Bridge, the developer’s first project, which dates from 1931.