Costa Palmas
A brand and campaign brings the Sea of Cortez to a new generation of explorers.
Casa Blake
Irongate adds its spirited, sophisticated hotel brand to Costa Palmas.
Costa Palmas is 1,500 acres on the Sea of Cortez in Baja Mexico. Developer Irongate had attracted Four Seasons and Aman to the property and was ready to launch its own hospitality brand in the heart of the Marina Village. We created Casa Blake to be a contrast to its neighbors, luxurious of course, but as free-spirited as it was sophisticated.
We imagined Blake as a joyful, well-traveled host, and the hotel was her home, full of the objects she’d collected and the memories she’d made. Blake’s good-natured glamor was translated into the identity of a mermaid, an irresistible, charismatic creature that lives for personal pleasure and playfulness, reveling in the senses and the pleasures they bring.
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