Brentwood Block - Resonance Consultancy

Brentwood Block

Burnaby, BC

International developer Grosvenor Americas has entered the dynamic neighborhood of Brentwood in Burnaby, British Columbia, a former industrial suburb master-planned to become home to tens of thousands of residents. Resonance created strategy, positioning and story to elevate and differentiate the new project from the many developments around it.   

The development, located within one of Metro Vancouver’s fastest-growing communities and one block from the Brentwood Town Centre SkyTrain station in Burnaby, takes an innovative approach and aims to be a model for future large-scale, pedestrian-focused, transit-oriented developments. Resonance tapped into the intentions of the developer to engage not only with prospects, but to bring together residents of surrounding developments, creating a larger Brentwood story. Branding and initial communication for the development, named Brentwood Block has been completed, while placemaking that complied with COVID restrictions brought the curious to a public art mural initiative, farmers’ market, and Shop the Block events—all of which collectively contribute to the future-oriented yet communal feel of the neighbourhood.

The Grosvenor master plan is a manifestation of many years of careful planning and collaboration with the City of Burnaby. The supporting work by Resonance strives to be a game-changer for real estate.

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