Barbados enjoys an enviable reputation in the Caribbean. It’s understood to be an island that exceeds expectations and has favorable impressions from key markets. BTMI, the Barbados tourism authority, engaged Resonance to help it grow by creating distinct marketing and branding strategies that would help the organization own a unique engagement territory, build a distinct promise, speak consistently to its audiences and improve the visitor experience.

The brand story we crafted was designed to differentiate Barbados from its many island competitors, and embrace our rich history—both cultural and political—as well as our modern advancements and the soft power created by Barbadian athletes, entertainers and politicians, all of which contribute to making the island feel like much more than a sand and sea escape. We leveraged this exceptionalism by positioning Barbados as a destination that’s timeless but continually reinvents itself, leaving a mark on the world through its cultural influence, global impact, and unforgettable experiences. We expressed the positioning as Legendary Barbados.