The tranquil East Cape of Mexico’s Baja Peninsula is the un-Cabo, an oasis of swimmable beaches and pristine landscape. For Aman’s first Mexican resort and residences, we created a brand narrative that communicated the rarified privacy and patina of the marque while inviting a global audience of active adventurers, affluent families and authentic experience seekers to come explore the destination.
Irongate, the Los Angeles-based developer behind Costa Palmas, Amanvari and Four Seasons Resort and Residences Los Cabos at Costa Palmas, engaged Resonance to tell prospective buyers a brand story that introduced Aman and positioned it within the 1,000-acre Costa Palmas.
We created a powerful brand platform from which the Amanvari name was born, followed by a marketing strategy for the development. With photography and video that showcases the unsurpassed beauty of the destination, and storytelling that casts the spell of Aman residences for worldly new audiences, we created a unique sense of both belonging and differentiation.