What really makes one destination ‘better’ than another? We all have opinions based on personal preferences and tastes. Our approach to benchmarking and measuring the quality of one destination to the next is rooted in our analysis of social media channels from increasingly influential websites such as TripAdvisor. This evaluates the supply side of a destination.
The 2017 U.S. Tourism Quality Index measures tourism’s supply-side performance and competitiveness in destinations that attract more than 3 million visitors per year across the United States. It’s the only ranking of its kind in the industry. We hope you find it insightful. Please contact us with any questions you may have and to discuss your destination’s competitiveness.
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