Vancouver Green Capital

Vancouver Green Capital is the business brand for the City of Vancouver and the embodiment of the economic development initiatives of the Vancouver Economic Commission (VEC). The brand story was developed to become part of a business case that presented reasons to invest in Vancouver that went beyond the city’s renowned physical beauty.

Resonance principals Tom Pedriks and Dianna Carr were engaged prior to the Olympic Winter Games in 2010 to help the City of Vancouver articulate this new business story in a logo and corresponding brand book. It was the first time that the public and investors had been presented with a bold idea – Vancouver Green Capital – about the city and the business and branding to go with it.

Areas of Practice:



Advertising and Marketing Material
Environmental Design
Marketing Strategy
Video Production


City of Vancouver/Vancouver Economic Commission


Vancouver, Canada



As a result of the story, brand and work by city officials and VEC during and after the Olympics, key proponents of Green Capital were attracted to Vancouver, including the highly successful Car2Go brand. The Green Capital brand identity is currently used by the office of Mayor Gregor Robertson in his multi-platform communication with Vancouverites and is the official logo of Vancouver Economic Commission.


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