Tulsa Regional Chamber

Resonance has been commissioned by the Tulsa Regional Chamber and VisitTulsa to produce a Destination Development Strategy for the Tulsa, OK regional area. The vision for the project is to unite the development of Tulsa’s competitive identity, economic development strategy and urban planning. This will allow the creation of a series of interrelated and interdependent strategic recommendations that will define Tulsa’s brand essence, community DNA and competitive identity; guide a business strategy for achieving leadership that drives economic impact; and determine a vision for how Tulsa should shape and plan its physical/geographical assets to create a stronger sense of place for visitors and locals. Resonance conducted a series of three innovative workshops with various stakeholders and with the collaboration of outside experts in the field of city planning and economic development. The positioning and competitive identity for Tulsa will be Make it Tulsa, a celebration of the region’s history and its inventive and entrepreneurial potential.

Areas of Practice:

Research
Strategy

Services:

Brand Strategy
Destination Development Planning

Client:

Tulsa Regional Chamber and VisitTulsa

Location:

Tulsa, Oklahoma

Year:

2015 - present

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