Suncadia is a residential and resort community near Seattle, Washington. Resonance conducted research on owners, real estate prospects and lodging guests to better understand customers and how best to market to them. The survey sought to assess satisfaction with current services, the attractiveness of amenities under consideration, and provide a segmentation analysis. A loyal audience of visitors open to real estate ownership opportunities was revealed, and Resonance crafted marketing messages across a variety of platforms, from e-blasts to radio, to raise awareness of and demand for a variety of housing types. Sales of homesites, the only product currently available, have increased sharply.
Cle Elum, Washington