Raffles Hotels and Residences

Toronto, Canada

Raffles is an award-winning international luxury hotel company with a history dating back to 1887. When Fairmont and Raffles joined forces, a new portfolio of residential properties was born. With potential developers speaking multiple languages and varied cultural idiosyncrasies in a range of time zones, Resonance was engaged to create firm, clear and concise Brand Guidelines, a framework in which a world of operators could find guidance and inspiration.

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