Fayetteville Arkansas was looking for a new brand story and positioning to communicate the uniquely young and progressive vibe of this venerable southern college town. To understand challenges and opportunities, Resonance conducted a series of workshops with civic and tourism leaders; to comprehend current perceptions, we surveyed past visitors and analyzed social media data from Trip Advisor and other sources to see how visitors experienced and appreciated the destination. Then we conducted a workshop to examine and prioritize opportunities to bring more visitors to the city and region. Deliverables included a Situational Analysis and a Brand Storyline with a positioning – ‘Fayetteville, Free Spirit’ – that will inform tourism advertising and communications moving forward.
The Bermuda Tourism Authority commissioned Resonance to produce customized analysis – using our proprietary destination assessment research – to...Read More
Ireland, a country of only 4.6 million people, attracts more than seven million overseas visitors a year. Growing international...Read More
Resonance Consultancy was selected by three tourism partners from the Cincinnati USA market area (Cincinnati USA Convention & Visitors...Read More
Tourism Vancouver wanted to guide the long-term planning of visitation to Vancouver by identifying potential new products, amenities, programming...Read More