East Village

For decades, Calgary’s East Village, the city’s founding neighbourhood, was 49 derelict but potentially desirable acres on the downtown riverfront. Since 2008, Resonance has helped master developer CMLC remediate public opinion about the area and communicate the transformation of the neighbourhood into a master planned urban village for 11,500 Calgarians – that’s also home to some of the city’s key civic institutions, architectural icons, award-winning public spaces and landmark entertainment venues.

Areas of Practice:



Development Storyline
Magazine Development
Multi-Platform Marketing


Calgary Municipal Land Corporation


Calgary, Alberta


2008 - present

Resonance created an initial brand story and positioning, development principles and brand identity for the village as a whole and communicated it through a city magazine-style publication that continues to tell the stories of the community twice a year. We worked with CMLC to recruit key developers and retailers, and positioned and communicated the benefits of a New Central Library, an innovative regional park on an island, and a one-of-a-kind National Music Centre. As residents now move into completed buildings and enjoy many new amenities, CMLC is growing its mandate to neighbouring city communities. We hope to continue contributing to a partnership that’s literally transforming the city.


Kukui‘ula is a multi-billion dollar club community on 1,000 acres of a former sugar cane plantation on the south...

Read More

The Post Office Project

The main office of Canada Post in downtown Vancouver is an industrial building constructed in the 1950s that occupies...

Read More

33 Avenue

Canada’s most expensive residential real estate will be at Empire Communities’ new property in Toronto’s storied Yorkville neighbourhood. Resonance...

Read More