Beringer is an enormous historical California winery that was looking for a strategy and a story that would lift its brand from its association with an overwhelming number of low-end skus and begin communicating the value of its excellent highend wines. Resonance created a Brand Strategy and Storyline that articulated a vision for a masstige and luxury-focused Beringer of the future, proposing a new language, new international aspirations and programming, and a rejuvenated historical environment at the California winery in which to enjoy it all.

Tromba Tequila

Tromba is a high-quality crafted tequila from the highlands of Jalisco, Mexico, that had...

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Mission Ridge

As consumer perception changes around boxed wine—it’s convenient and better quality than ever before—incumbent...

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Souverain wines are the best expression of each varietal in Sonoma County’s Alexander Valley...

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Howe Sound Brewing

In a sea of hip craft brews, Resonance is helping the Howe Sound Brewing...

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