Beringer

Beringer is an enormous historical California winery that was looking for a strategy and a story that would lift its brand from its association with an overwhelming number of low-end skus and begin communicating the value of its excellent highend wines. Resonance created a Brand Strategy and Storyline that articulated a vision for a masstige and luxury-focused Beringer of the future, proposing a new language, new international aspirations and programming, and a rejuvenated historical environment at the California winery in which to enjoy it all.

Areas of Practice:

Design
Research
Storytelling
Strategy

Services:

Brand Strategy and Storyline
Facilitation

Client:

Treasury Wine Estates

Location:

California

Year:

2014