The main office of Canada Post in downtown Vancouver is an industrial building constructed in the 1950s that occupies an entire city block. Now under the stewardship of investment trust Bentall Kennedy, one of Canada’s largest, the building will undergo the country’s biggest heritage repurposing, which will retain historic elements while adding office and residential towers and transforming the streetscape. Resonance was brought on to create a Brand Storyline that imagined the massive building as a cosmopolitan city within a city, a connector of neighbourhoods, and a link between Vancouver’s past and future. Resonance is currently working on naming, identities and marketing the project.
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