As the iconic mountain resort of Beaver Creek, Colorado, looks ahead, it’s seeking to refresh its offering and experience for a younger generation of owners and guests. In a Future Forum workshop, Resonance shared the findings of our proprietary research with key stakeholders to shed light on the visitor of the future and their impact on the success of the resort as a desirable tourism destination: general tourism trends, as well as the wishes and needs of the top 1% and 5% – a natural audience for the resort – and those of the Mobile Millennials, who will make up the next generation of resort visitor, ambassador and owner. A proposed destination development strategy process for Beaver Creek is currently under review.
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