Visit Tucson - Resonance Consultancy

Visit Tucson

Tucson, AZ

Comprehensive engagement led to a recommendation that Tucson develop and realize a positioning as an international hub of well-being and wisdom—tapping into Tucson’s historic roots as an innovative spa destination and leveraging a progressive, spirited character.

Our analysis and engagement led to six strategic areas of focus that were interwoven and informed one another: Well-Being, Placemaking, Connectivity, Culture, Development & Investment, and Advocacy. A Priority Analysis was created to guide Visit Tucson and its partners in developing their annual plans and resources necessary to move the plan forward to implementation.

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