Tucson - Resonance Consultancy


Tucson, Arizona

Tucson’s quality of life is second to none, but the city’s economic development organization wanted guidance on how to make Tucson a more equitable place as well.

Diversity, Equity and Inclusion have become key areas of focus for fast-growing cities like Tucson. Resonance helped the city understand how to close the income gap while building on its authentic character. We recommended prioritizing support for small business, building on relationships with Mexico to create an entrepreneurial ecosystem, and leaning into strengths in photonics, optics and bioscience—products of the excellent University of Arizona—to update the perception of the city as a classic, old-school western town.

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