The main office of Canada Post in downtown Vancouver, a landmark industrial government building constructed in the 1950s, is undergoing Canada’s biggest heritage repurposing development. Resonance was engaged to help BentallGreenOak (formerly Bentall Kennedy) to create the new mixed-use development’s story and find a name that was meaningful and memorable.
In a comprehensive Development Storyline, Resonance imagined the city-block scale building as a cosmopolitan city within a city, a connector of neighborhoods, and a link between Vancouver’s past and future. The Post will be the name of the new development, a reflection of the brand equity that the nearly 70-year-old institution enjoys. Community engagement was undertaken to ensure that the design of the project aligned with expectations and needs, and the City of Vancouver eventually approved a plan with towers built atop a several-story base that preserved historic elements. On completion, The Post—owned by by global real estate investment, operating and development company Quadreal— will offer 1.1 million square feet of office space, making it the largest office building in the city, and also house 185,000 square feet of retail experiences; renowned names like Amazon and Loblaws CityMarket have already signed on to be anchor tenants.