Established in 1999, Takaya is the only First Nations water-based tour business in the Lower Mainland, offering immersive, interactive and active experiences that highlight Tsleil-Waututh Nation culture. Takaya engaged Resonance to collaborate on a brand refresh that would position the company as culturally-driven and progressive—a provider of hands-on educational and entertaining experiences for people interested in learning more about the rich and vibrant history and traditions of the First Nations.
Resonance worked with key members of the Takaya team to articulate the positioning of this unique indigenous offering; the result was that we authored a strong brand platform document that reiterated Takaya’s ambition to bridge past, present and future through a bold mix of action, allure and authenticity. We collaborated with local Skokaylem artist Zac George to create a meaningful and rooted logo for Takaya, which showcased the wolf paw print as a tribute to the ancestor of the Nation being raised by a she-wolf; the reinterpretation of a traditional artform is also in line with the Nation’s and Takaya’s vision of continuing a vibrant legacy. This formed the basis for the refreshed brand identity, which has since come to life through a number of touchpoints.