Set on Mexico’s Pacific coast on a pristine beach between jungled cliffs and the deep blue waters of Banderas Bay is Susurros del Corazón, a new boutique resort and residences from the Auberge Resorts Collection. This Punta de Mita development offers a collection of 30 residences and 59 hotel suites where owners and guests experience contemporary design, thoughtful service and authentic adventures.
Resonance conducted a workshop with stakeholders from Auberge and SV Capital of Denver to consider the creation of a place of raw beauty and playful adventures on the doorstep of a collection of residences tucked away in Punta de Mita. We studied the destination and project, the target markets and the opportunities that connect the allure of this place and offered a positioning statement that succinctly explains what the resort offers, who it’s for, what guests and residents do there and why they love it. Combining sophisticated design, thoughtful service and authentic adventures, Susurros del Corazón will lure worldly travelers who are ageless, cosmopolitan, intellectually curious and creative—who are entirely absorbed by outdoor activity and engage with nature on vacation. To appeal to this audience’s distinct sensibilities, we created an evocative identity icon that worked harmoniously with Auberge’s existing wordmark and articulated the physical properties of the project as well as its emotional appeal. This visual language was meticulously defined in the brand guidelines, and came alive in the website we designed.