Suncadia, a 6,400-acre residential and resort mountain community located 80 miles from Seattle is a coveted destination preferred not just by second-home-seekers, but also individuals looking to put down roots in the embrace of nature. Over time, plans for expansion have been realised across the community, which now offers homes and homesites for purchase in unique neighborhoods, each with its own charm.
Resonance was engaged to refresh the brand narrative and create a scalable proposition that would help boost property sales. Following a comprehensive research exercise that included opinions from current owners and real estate prospects, Resonance was able to analyze the core magnets for the community. Based on these findings, Resonance works with the team at Suncadia to create consistent and appealing marketing messages across online and offline platforms, helping raise awareness of sites on offer, special incentives, and the advantages of each neighborhood within the community.