In late 2016, Resonance was engaged by Snohomish County to update its 2010 Snohomish County Strategic Tourism Plan and provide a guiding document for the county to make continued and future strategic investments in assets, infrastructure and services that support and enhance the county’s visitor industry.
The updated plan was built on on the strengths of the county’s tourism experiences, assets, and destinations, while incorporating new activities, sectors and approaches that were emerging as important growth areas for county tourism.
The updated strategy celebrates the impact that tourism has in the county from overnight visitors and day-trippers. Next, it sets a clear course for future growth, building on a strong regional economy and significant potential for building new tourism product and attracting new tourism demand. Finally, it bridges the gap between various government agencies and offices, boards and committees, cities and towns, and tourism businesses around the County to deliver a collaborative call to action, bringing these groups and individuals together under one set of guiding principles, one set of realistic goals, one brand, one clear strategy and one collective vision for Snohomish County tourism.