Travel Portland tasked Resonance to create a 20-year tourism master plan that prioritized sustainable tourism growth by identifying preferred future visitors, and planning tourism development around them.

Resonance applied its proprietary destination assessment research, engaged in significant stakeholder engagement to identify strengths, weakness, opportunities and threats, and conducted a product and market-match assessment. The two-year effort to facilitate and produce the tourism master plan engaged hundreds of stakeholders and citizens and pointed the way to three broad areas of focus (Experiential, Development, Investment and Advocacy) and 10 action items for going forward.