LYH Loves You - Resonance Consultancy

LYH Loves You

Lynchburg, Virginia

Resonance was engaged by the City of Lynchburg Office of Economic Development and Tourism to position and brand Lynchburg, Virginia, a city with a challenging name, historical charm and an authentic aspiration to become a place of belonging and inclusivity in order to attract residents, visitors, investment and talent.

Resonance created a Brand Platform that reflected a wide range of stakeholders’ visions for the future. We leveraged the power of the state of Virginia’s enduring ‘Virginia is for Lovers’ identity and the growing popularity of the city’s LYH moniker to create messaging around the theme of LYH Loves You, an affirmation that the city will seek to support its residents, newcomers and businesses in a more inclusive and prosperous future. We guided campaign messaging, design and photography that brought the campaign to life across multiple platforms.