Set in one of the most coveted ski destinations in the country, Havens is the rarest of mountain communities, ten single-family homes where the pure joy of ski-in and ski-out is just one of many pleasures. Its location on Fanny Hill, flanked by the slopes and Snowmass Village, is a private place of casual exclusivity and striking design, offering experiences that reimagine the intimate charm and character of beloved mountain cabins. It is where owners will ski in and live out days of adventure and adrenaline, immersed in wilderness, blue sky and pure air.
Resonance worked with principle developer East West Partners to articulate the positioning of this exclusive community. Following in-depth visioning workshops, we authored a strong brand platform document that positioned the community as a place where Contemporary Cabin Culture came alive. This brand essence was complemented by an artistic wordmark that reflected the spirit of Snowmass, as well as a color palette that echoed the four-season appeal of the mountains. Following a photoshoot that captured the essence of life in the mountains, a complete suite of collateral was created using these elements, including a lifestyle brochure, a website, communication materials and special giveaways. The idea of having a single-family home in the mountains that offered instant access to the slopes as well as the convenience and comfort of community living was something that appealed to audiences everywhere; within six weeks, the development was completely sold out, with all ten sites purchased or under contract.