Today, main streets like Granville Street are facing a new reality as a result of the COVID-19 pandemic and other economic and social factors. The Downtown Vancouver Business Improvement Association (DVBIA) asked Resonance to help articulate a strategy and a vision for the Granville Street Entertainment District and the Granville Street corridor at large to accelerate the recovery of local businesses and plan for long term resilience.
Developed in collaboration with the local business community, the strategic plan sets out recommendations to help Granville Street adapt and thrive as a vibrant main street that will build a strong creative ecosystem and create a diverse and resilient local economy now and for the future. Our team engaged with key stakeholders, city representatives, and local businesses to better understand current challenges and explore new development opportunities through a series of one-on-one interviews. In parallel, a commercial inventory and community survey informed the evolution of Granville Street’s urban fabric and reputation. A future forum brought together all stakeholders to shape a common vision for Granville Street.
As part of the vision, Granville Street will develop into a coherent and complete main street, connected to surrounding neighbourhoods and in balance with its different uses and heritage. It will welcome more festivals, including Downtown’s Urban Street Festival, become a dining destination and Vancouver’s first restaurant row, embrace community-building and placemaking, and attract growing innovative and creative companies – to look forward to a cosmopolitan future and a 24-hour economy. All year round, day or night, residents and visitors will enjoy unique shows, discover creative public displays, and take pride in the local festivities. The district will be once again Vancouver’s gathering place and destination for culture and events, a street of belonging and celebration for all.