Introducing the Resonance Future Forum—the one-day COVID-19 crisis workshop and action plan to co-author and activate an actionable plan customized to your specific and unique destination and challenges.
THE GOAL FOR YOUR DESTINATION, COMMUNITY, OR PROPERTY
The goal of this workshop is to identify, discuss and set forth near- and longer-term COVID-19 specific strategies for marketing and management of your destination, hotel or resort. The deliverable will be a synopsis of the agreed strategies and recommendations for implementation.
Aside from the citizens and local businesses you represent, your Board of Directors, Executive Committee or special COVID Crisis team.
ONE DAY TOGETHER, ONLINE
The workshop will be held online on the day of your choice in two parts from 9:30 – 11:30 a.m. and 1 – 3 p.m., and includes attendance for a total of 12 people / stakeholders from your destination / organization.
LED BY THE RESONANCE EXECUTIVE
Chris Fair, President
Richard Cutting-Miller, Executive Vice President
Dianna Carr, Vice President, Storytelling
Scott Erickson, Vice President, Marketing Strategy
THE ACTION PLAN AGENDA
9:30 – 9:45 Introduction and workshop goals (Chris Fair)
9:45 – 10 DMO and destination situational update (Client Team Lead)
10 – 10:15 Overview of near-term branding and marketing best practice (Dianna Carr)
10:15 – 10:45 Discuss and agree on near-term branding and marketing for the DMO
10:45 – 11 Overview of next-step marketing strategies (Dianna Carr and Scott Erickson)
11 – 11:30 Discuss and agree on next-step marketing strategy
1 – 1:15 Overview of near-term destination management issues (Richard Cutting-Miller)
1:15 – 1:45 Discuss and agree on near-term destination management practices
1:45 – 2 Overview of longer-term destination management issues (Richard Cutting-Miller)
2 – 2:30 Discuss and agree on longer-term destination management practices
2:30 – 2:45 Destination marketing and management implementation (Chris Fair)
2:45 – 3 Q&As and summary (Chris Fair and Client Team Lead)
Spots are filling up quickly.