Suncadia, a 6,000-acre residential and resort mountain community near Seattle needed a marketing partner to help drive vacation property sales in the Pacific Northwest and beyond. An established brand and enviable infrastructure in a stunning location, Suncadia asked Resonance to refresh Suncadia’s story.
Resonance conducted research on current owners, real estate prospects and lodging guests to better understand customers and how best to market to them. The survey sought to assess satisfaction with current services, the attractiveness of amenities under consideration, and provide a segmentation analysis. A loyal audience of visitors open to real estate ownership opportunities was revealed, and Resonance crafted marketing messages across a variety of platforms, from ads to brochures, e-blasts to radio, to raise awareness of and demand for a variety of housing types. Work included…
Resonance handled the creation of consumer communications, landing pages and other marketing collateral.
Resonance created multiple Facebook and social media campaigns that focused on top-of-the-funnel lead generation via lookalike audiences and inbound content strategy.
Resonance planned (and is currently executing) cross-platform paid media programs, including digital advertising and paid social campaigns, as well as email marketing and database management.
Sales of homes and homesites have increased sharply with a limited digital marketing campaign focused on Facebook lead optimization. Due to the efficacy of the social media campaign and creative services, Resonance was retained to help market Legacy, Suncadia’s newest and most anticipated neighborhood.