Real Estate

Kukui‘ula, Hawai‘i

Kaua‘i, Hawai‘i

Kukui‘ula is a multi-billion dollar club community on 1,000 acres of a former sugar cane plantation on the south shore of Kaua‘i, Hawai‘i. From 2010 – the depths of the downturn – to 2016, Resonance helped developers DMB of Scottsdale, AZ and Alexander & Baldwin of Honolulu with brand strategy and marketing.

We positioned Kukui‘ula as a community both sophisticated and down-to-earth – a place with working farm and championship golf course, plantation-style lodge and contemporary custom homes. Resonance was instrumental in kindling desire for Kukui‘ula amongst a new generation of wealthy island-lovers through a story that combined modern luxury with timeless truths and celebrates connections with family, culture and the glorious nature of Kaua‘i

Related Projects

Real Estate

Viceroy Bocas del Toro

Bringing an unbuilt destination to life
Real Estate

Puerto Papagayo

Across from Costa Rica’s famed Peninsula Papagayo
Real Estate

Raffles Hotels

Creating firm, clear and concise Brand Guidelines