Real Estate

Kukui‘ula, Hawai‘i

Kaua‘i, Hawai‘i

Kukui‘ula is a multi-billion dollar club community on 1,000 acres of a former sugar cane plantation on the south shore of Kaua‘i, Hawai‘i. From 2010 – the depths of the downturn – to 2016, Resonance helped developers DMB of Scottsdale, AZ and Alexander & Baldwin of Honolulu with brand strategy and marketing.

We positioned Kukui‘ula as a community both sophisticated and down-to-earth – a place with working farm and championship golf course, plantation-style lodge and contemporary custom homes. Resonance was instrumental in kindling desire for Kukui‘ula amongst a new generation of wealthy island-lovers through a story that combined modern luxury with timeless truths and celebrates connections with family, culture and the glorious nature of Kaua‘i

Related Projects

Real Estate

Anguilla

A new level of luxury for a chic island hotel
Real Estate

Park City Resort

Telling the story of a new vision for the village
Real Estate

Raffles Hotels

Creating firm, clear and concise Brand Guidelines