2017 World’s Best City Brands Report

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Places are powerful. Neighborhoods, cities and nations create energy and excitement. Places connect us to one another in ways that online worlds cannot, and today, the idea of place and its relative quality play growing roles in our prosperity as well.

In the 2017 World’s Best City Brands Report, Resonance ranked the world’s best city brands using a combination of statistical performance and qualitative evaluations by locals and visitors in 20 areas that we have grouped into the six core categories of Place, Product, Programming, People, Prosperity and Promotion.

 

PLACE
Perceived quality of a city’s natural and built environment

PRODUCT
A city’s key institutions, attraction and infrastructure

PROGRAMMING
The arts, culture and entertainment in a city

PEOPLE
Immigration and diversity of a city

PROSPERITY
Employment, GDP per capita and corporate head offices

PROMOTION
Quantity of articles, references and recommendations online

A city’s Place Equity Ranking is calculated over six categories and measures the perceived appeal of a city in which to live, invest or visit.

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