Viceroy Bocas del Toro

Panama

Viceroy is a hospitality flag that boldly goes in everything it does, from interior design to choice of destinations. Viceroy Bocas del Toro in Panama is exemplary, and broker/developer IMI engaged Resonance to create a Development Storyline and positioning in Spanish and English – ‘El latido del mar (heartbeat of the sea). We storyboarded and directed photography and video shoots to bring the unbuilt destination to life for prospects throughout Central and South America, and created collateral across a multitude of platforms.

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