Design  //  Research  //  Strategy

Four Seasons Anguilla

Anguilla

The announcement of the first Four Seasons Resort and Private Residences in the Caribbean in 25 years created excitement on Anguilla and raised expectations throughout the region. Broker IMI Worldwide Properties engaged Resonance to rebrand the property as it joined the world’s most respected luxury hospitality flag—and to introduce it in every medium to an audience of Four Seasons loyalists, Caribbean enthusiasts and to prospective purchasers on the U.S. Eastern seaboard, in Europe and beyond.

The Solution

Resonance positioned Four Seasons Anguilla as an island of “Belongers”, a play on the official legal description of citizens of the island. We created a series of highly successful lead generation videos in which residents and visitors to Anguilla—some owners of private residences and some simply islanders, explained what it means to belong to a laid-back, barefoot-elegant paradise in a sparkling turquoise sea.

The Result

Four Seasons Anguilla is a leader in the Caribbean, an iconic property that has smoothly and successfully changed flags without losing a beat, bringing new stature and new buyers to the island.

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