As Vail Resorts was bringing together Park City and Canyons Village to create the largest ski destination in the U.S., Replay Resorts was developing a new master plan for a rejuvenated Park City Canyons Village. Resonance was brought in to work with the planning team to share consumer research, help refine the master plan and tell the story of a new vision for the village, and to find an assertive position that would help the village both stand apart from and be part of the powerful Park City brand. By saying that ‘The Park City Experience Starts Here’, we helped give Canyons Village a head start.
Park City, Utah
2015 - present