Mountainside is a residential neighborhood on the slopes of Northstar Mountain near North Lake Tahoe. As the resort emerged from the downturn, and Northstar prepared to develop contemporary new residential product, developers East West Partners engaged Resonance to tell the brand story of the uniquely-situated neighborhood. We positioned Mountainside as the heart and the height of mountain living, thoroughly refreshed the logo and revamped the website, then created Mountainside magazine to show prospective buyers that their location was a path to mountain adventure. Resonance also named the area’s first contemporary architecture in a decade and created the collateral to bring the message to mountain-hungry prospects from the Bay area.
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